What is a Twitter account worth calculator?
A Twitter account worth calculator is a tool that estimates what an X account could earn from sponsored posts. This one reads the account's last 20 public posts, finds its average views, and applies a price per 1,000 views. It's a rough estimate built on our own assumptions, and every result shows the math.
How is the estimate calculated?
The estimate starts from views, because that's what a sponsor pays for. We average the views of the last 20 posts, multiply by a price per 1,000 views, and call that one sponsored post. The account worth is 30 such posts a month for 12 months, or 18 months with a blue check.
The price per 1,000 views starts from a base set by follower count:
| Followers | Base price per 1,000 views |
|---|---|
| Under 10K | $2 |
| 10K to 50K | $3 |
| 50K to 100K | $5 |
| 100K to 500K | $8 |
| 500K to 1M | $12 |
| 1M and up | $15 |
Then it goes up for three things:
- A blue check: the base price times 2.5.
- Engagement: times 1.2 when likes, replies and reposts per post pass 2% of followers, times 1.5 past 5%. Replies count extra.
- Views: up to 1.2 times more (1.8 with a blue check) when posts reach well beyond the follower count.
These numbers are our assumptions, not market rates. They're there to give a sense of scale, not a price you can quote to a brand.
What makes an X account worth more to brands?
Views from the right people. A brand pays to reach its buyers, so an account with a clear topic and an audience that replies is worth more than a bigger account with mixed followers. Steady posting matters too: a sponsor wants to know the next post will be seen.
To see an account's real engagement rate, try the free Twitter analytics tool. Postel helps you post every week: it learns how you write and drafts posts for LinkedIn and X from your notes and links.