5 min read
Postel vs AuthoredUp: An AuthoredUp Alternative with AI Writing
AuthoredUp is a LinkedIn editor and analytics tool. It runs as a Chrome extension inside LinkedIn and as a web platform, and it is built for people who write their own posts and want formatting, previews, a hooks library and detailed statistics. Postel starts earlier in the process: it drafts the post in your voice from your own material, then schedules it to LinkedIn and X. If you write everything yourself and care about analytics, AuthoredUp is the better tool. If the blank page is the problem, Postel is.
Postel vs AuthoredUp at a Glance
| Postel | AuthoredUp | |
|---|---|---|
| Platforms | LinkedIn and X, plus Bluesky and Mastodon | LinkedIn: profiles, company pages and groups |
| How it works | Web app | Chrome extension and web platform |
| AI writing in your voice | Yes, all paid plans | Coauthor, in closed beta |
| Repurpose videos, podcasts and articles | Yes | Not listed |
| Knowledge base for your topics and product | Yes | Not listed |
| Readability grade and multi-device preview | LinkedIn preview only | Yes |
| Hooks and endings library | High-performing X posts | 300+ hooks and post endings |
| Scheduling | Yes, in the web app | Yes, through its Chrome extension |
| First comment | Yes | Not listed |
| LinkedIn company pages | No, personal profiles only | Unlimited, free on every plan |
| LinkedIn analytics | Not yet, waiting on LinkedIn's approval. X analytics are live | Yes, including saves, sends, reach and followers gained |
| X threads and X Communities | Yes | No |
| MCP server for Claude and Cursor | Yes | Not listed |
| Entry price | $29/month, or $19/month billed yearly | $19.95/month, or $199.50/year |
| Free trial | 7 days, $1 to start | Yes, no credit card required |
AuthoredUp details and prices are taken from AuthoredUp's own site, checked on October 2, 2026. "Not listed" means the feature does not appear on its pricing page.
What Is AuthoredUp?
AuthoredUp calls itself "the ultimate LinkedIn content creation and analytics tool". It works inside LinkedIn through a Chrome extension, with a separate web platform for drafts, planning and statistics.
Its main parts:
- Editor. Bold, italic, lists and emoji, a readability grade and previews for several devices.
- Hooks and endings. A library of opening lines and closing templates.
- Drafts. Unlimited drafts and snippets, with tags and stages.
- Calendar. Scheduling for profiles, company pages and groups, plus reminders. Scheduling runs through AuthoredUp's Chrome extension, and video, polls and events publish only through the extension.
- Analytics. A performance dashboard, post comparison, historical post collection and CSV export.
- Teams. Draft collaboration, team analytics and roles on the Business plan.
AuthoredUp Pricing
| Plan | Billed monthly | Billed yearly | Notes |
|---|---|---|---|
| Individual | $19.95/month | $199.50/year | 1 profile, unlimited company pages |
| Business | $14.95 per profile per month | $149.50 per profile per year | Minimum 3 profiles, team features |
| Custom Growth | On request | On request | Minimum 10 profiles, billed annually |
AuthoredUp offers a free trial with no credit card. Source: AuthoredUp pricing.
Postel Pricing
| Plan | Billed monthly | Billed yearly |
|---|---|---|
| Starter | $29/month | $19/month |
| Professional | $49/month | $29/month |
| Team | $99/month | $79/month |
Every plan includes AI writing in your voice and scheduling for LinkedIn and X. Professional has 3x the usage, up to 3 seats and the weekly Review queue, where Postel writes posts and carousels for you to approve. Team has up to 5 seats. Starter and Professional start with a 7-day trial that costs $1. See pricing.
Where Postel Is the Better Fit
You want the first draft written for you
AuthoredUp's strength is polishing a post you wrote. Its AI writer, Coauthor, is in closed beta. Postel's main job is the draft: it learns your voice from your LinkedIn or X posts and writes from the topics, product details and opinions you store in its knowledge base. On Professional it writes the whole week, including carousels, and you approve, edit or skip each post.
You have videos, podcasts or articles to reuse
Paste a link to a YouTube video, podcast, reel or article and Postel turns it into posts. AuthoredUp does not list a repurposing feature.
You post on LinkedIn and X
AuthoredUp is a LinkedIn tool. Postel schedules to both platforms from one calendar, and Adapt turns an X post or thread into a LinkedIn version you can edit on its own.
You do not want a browser extension
Postel is a web app that publishes through LinkedIn's official API. There is nothing to install.
Where AuthoredUp Is the Better Fit
- Analytics. AuthoredUp tracks saves, sends, reach, profile views and followers gained, and exports to CSV. Postel's LinkedIn analytics are waiting on LinkedIn's approval.
- Company pages and groups. AuthoredUp publishes to both. Postel publishes to personal profiles only.
- Formatting tools. The readability grade and multi-device preview go further than Postel's editor.
- Price for writers. At $19.95/month, AuthoredUp costs less than Postel on monthly billing.
- Teams and agencies. Per-profile pricing with unlimited members suits agencies that manage many profiles. Postel's Team plan has 5 seats.
Who Should Choose What?
Choose Postel if:
- You want AI to draft posts in your voice
- You have long-form content to turn into posts
- You post on both LinkedIn and X
- You post from a personal profile
Choose AuthoredUp if:
- You write your own posts and want better formatting and previews
- You want detailed LinkedIn analytics
- You publish to company pages or groups
- You manage several profiles for clients
The two also work together: Postel for the draft and scheduling, AuthoredUp for analytics.
Frequently Asked Questions
Is Postel a good AuthoredUp alternative?
For people who want AI to write posts for LinkedIn and X, yes. Postel is not a replacement for AuthoredUp's LinkedIn analytics, company page publishing or formatting tools.
How much does AuthoredUp cost?
As of October 2026, the Individual plan is $19.95/month, or $199.50 per year. The Business plan is $14.95 per profile per month with a minimum of 3 profiles, or $149.50 per profile per year.
Does AuthoredUp have AI writing?
AuthoredUp's pricing page lists Coauthor, "AI writing in your voice", as "Currently in closed beta", with credits included on every plan.
Does AuthoredUp work for X (Twitter)?
No. AuthoredUp covers LinkedIn profiles, company pages and groups.
Is AuthoredUp free?
AuthoredUp offers a free trial without a credit card. Its pricing page lists paid plans from $19.95/month.
Related: